Johnnie Walker Red Label was launched in its current form by brothers
George and Alexander Walker in 1909, though it had existed as Walker's
Special Old Highland Red Label for some years previously. Alexander
blended a type of whisky which is more suited to mixing with soda than
the heavier, more old-fashioned whiskies, and named it after his
grandfather, who had started the family business in 1820. Today it is
the world's most popular whisky and is sold in more than 200 markets
world-wide.
